22/11 Sustainable Business Model Design. 45 patterns

During this event, the authors of  Sustainable Business Model Design, Henning Breuer and Lorenzo Massa, will unpack the 45 patterns for the design of next generation business models for sustainability. 

  • What sustainable business models do we already have?

  • How do innovative companies and visionary entrepreneurs implement them?

  • What sustainability challenges have they solved and what innovation opportunities have they embraced?

Henning Breuer and Lorenzo Massa will provide answers to questions such as these. Join this event to discover the sustainability potential of patterns such as Differential Pricing, Customer Financing, Social Freemium, Subscription, Crowdfunding, or Green Razor and Blade. 

“Sustainable Business Model Design provides a much needed, long overdue guidance and inspiration on “how” to turn sustainability challenges into actionable and impactful business opportunities.” Dr. Julia Binder, Prof. of Sustainable Innovation and Business Transformation at IMD.”

You read more about the book and download the free preview here.

Speakers



Henning Breuer

Henning Breuer consults, researches, and teaches in the fields of innovation management and business psychology. He is founder of UXBerlin – Innovation Consulting, and a Professor for Business and Media Psychology at HMKW Berlin. 

Since 2001, Henning has worked with multinational corporations, SMEs, public organisations, and start-ups, providing consulting on sustainable innovation culture and business models, future scenarios, and ethnographic stakeholder research. Henning co-authored numerous journal and conference publications and books on Values-Based Innovation Management, Sustainable Business Model Design, and Gamification for Innovators & Entrepreneurs. As a visiting researcher and professor, he has worked at the University of Chile (Santiago) and Waseda University (Tokyo). 

Lorenzo Massa

Lorenzo Massa researches, teaches, consults, and speaks in the fields of strategy, innovation, design and sustainability. He is Managing Director of the Business Design Lab and Professor at Business School Aalborg University. Lorenzo is also member of the World Economic Forum’s expert network for Innovation and adjunct faculty for executive education at École Polytechnique Fédérale de Lausanne (EPFL), the International Academy of Sport Science and Technology (AISTS), Frankfurt School of Finance and Management as well as Bologna Business School (BBS).

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We encourage you to invite your sustainability experts to this event.

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