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Not invented here, please! Co-creation with startups and partners

Large corporations tend to be excellent at incremental innovation. However, most struggle with what comes next, with disruptive innovations, new business models, or even innovations based on technology new to a particular organisation.

Corporate venture funds, corporate-startup accelerators and other types of co-creation initiatives have mushroomed up in the past 3 - 5 years. And with that, the learnings of what works and what doesn’t. Because let’s be honest, when you are a very large elephant, it takes some adjustment and learning to become good friends with a gazelle.

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